Generative AI, the area of artificial intelligence and machine learning focused on ‘generating’ new content rather than just labelling or structuring existing data, has emerged as the latest buzzword within the AI community. Despite some claims of generative AI’s capabilities being perhaps somewhat exaggerated, it can offer compelling value-added across a number of business applications. One of these application areas is in its capability to improve conversational agents to make automated dialogues with end users more engaging, relevant and personable. 

Ever since Alan Turing asked his famous question “Can machines think?” in the early 50s, people have never stopped considering the question from different angles.